| Following World War I younger buyers wanted
a fresh approach to automotive design. The automobile industry had been
built on the production and sale of stock model cars. This was true even
of the luxury class makers. The only way the wealthy could acquire
distinction in the cars they owned and drove was to buy a chassis and
have a body made to order.
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| 1930 was a year of great challenges for the country
and the automobile industry. Chrysler introduced the Imperial 8 in July to compete
for high-end luxury clients. Chrysler supplied this chassis without bodies to design studios and custom coachbuilders of the day.
1930 was a year of great challenges for the country and the automobile
industry.
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| The design studios began to build bodies on the
Imperial chassis for clients and as prototypes. This resulted in unique
automobiles with appealing lines because the focus was on style and keeping
an overall uncluttered look. Design characteristics combined the sweeping
hood, Split V-type radiator with winged Viking Gazelle Radiator Cap,
extra-long single doors on each side, rear hinged "suicide" doors, unusual
roof treatments (with extended blind rear quarters) and an external metal
trunk. The Dual Side Mounted Spare Tires with canvas covers and accessory
pedestal mirrors were used to accentuate the clean, smooth body lines.
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| Our limousines are always available by appointment for your personal
inspection. If you have any questions or need any assistance or just a
"sounding board" for ideas, etc. please contact us at 303-293-2719 or 800-989-0185.
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